External analgesic. It soothes. It heals. It protects. Long-lasting relief for dry, chapped lips. No. pharmacist recommended lip balm (Pharmacy Times survey) over 10 years. Suffering from chapped lips and occasional cold sores, Alfred Woelbing invented Carmex lip balm in Milwaukee in the early 1930s. Formulated with a variety of natural ingredients, the mixture was carefully hand poured into small glass jars, which Alfred would sell to pharmacists from the trunk of his car. Over the last 70 years, people have come to love the lip balm that works like no other. It soothes. It heals. It protects. Now available in flavors and with SPF, Carmex lip balm comes in squeeze tubes and click sticks - as well as Alfred's original formula in the little jar! The Woelbing family still runs the business today, answering every letter and email! Carmex lip balm is tested on family members - not on animals.